Acquisition of Matador Content Bolsters Boat Rocker’s US Presence and Expands Matador’s Original Content Capabilities


November 8, 2018 (New York, NY) – Global entertainment company Boat Rocker Media has acquired Matador Content, a full-service production company, in a cash and stock transaction that will see founders Jay Peterson and Todd Lubin remain at the helm of Matador as the company joins the Boat Rocker group. This transaction marks Boat Rocker’s largest expansion into the US market and a doubling down on its investment in the development, production, and monetization of premium content.


Under the terms of the deal, Matador Content’s name and leadership will remain while its creative and production teams will benefit from immediate access to Boat Rocker’s global content financing, packaging, and distribution infrastructure. Boat Rocker and Matador Content will together focus on targeting high-priority intellectual property (IP) and accelerating its path to the global content marketplace. Additionally, the joining of the two companies will open new growth avenues for Matador’s incredible slate of original IP while directly benefiting the companies’ creative and broadcast partners who seek new business models in the evolving media landscape.


With over 600 employees across its Toronto, New York, Los Angeles, London, Ottawa, and Hong Kong offices, 750 half hours of content produced annually by its scripted, unscripted and kids & family divisions, and with a distribution library now totaling over 7,000 half hours, Boat Rocker has grown to become one of the largest and most prolific independent studios in the world. Matador is a particularly significant addition, bringing a deep history of producing world class projects, an incredible slate of upcoming series, and a reputation as a pre-eminent content producer both within the US and internationally.


“We are thrilled to partner with Jay, Todd and the entire Matador team, as Boat Rocker continues to expand its capabilities as a global studio with a focus on premium content production and brand building,” said David Fortier and Ivan Schneeberg, Co-Executive Chairmen, and John Young, CEO, of Boat Rocker Media. “While we have seen meaningful success in the US market with some of our own original series, we believe that, together with Matador, we will make an even bigger mark in very short order.”


“We have achieved incredible things over the past five years because of the amazing team of people at Matador. Boat Rocker gives us access to a premier financing and global distribution arm that will accelerate our growth and allow us to do even more with our creative and broadcast partners,” said Jay Peterson and Todd Lubin, co-founders of Matador. “We have gotten to know the Boat Rocker team well over the past several years and believe this union perfectly suits the vision we have for our company’s future.”


Founded in early 2013, Matador has produced some of the American market’s most popular and innovative television programming including the three-time Emmy nominated Lip Sync Battle (Paramount Network), Boy Band (ABC), What Would Diplo Do? (Vice), The Rape of Recy Taylor (The Orchard), The Who Was? Show and Fight World (Netflix), Master of Arms (Discovery Channel), Banksy Does New York (HBO), and Lip Sync Battle Shorties (Nickelodeon). The partnership with Boat Rocker Media will allow Matador to ramp up its development slate across all genres and to access new sources of financing for pilots and series going forward.


This deal marks Boat Rocker’s third acquisition in 2018, having previously acquired Fremantle’s Kids & Family division as well as a majority stake in Insight Productions, one of Canada’s leading production companies (The Amazing Race Canada, Big Brother Canada, Top Chef Canada).


For Boat Rocker, Paul, Weiss, Rifkind, Wharton & Garrison and Stikeman and Elliott served as legal counsel and TD Securities served as an advisor on the transaction. For Matador Content, CAA and Evolution Media Capital advised on the transaction and Sidley Austin LLP and Hansen, Jacobson, Toberman, Heller and Newman served as legal counsel.



Boat Rocker Media is a global entertainment company that creates, produces and distributes premium media content for all platforms and develops brands and IP for worldwide monetization. Under its banner are Boat Rocker Studios (which includes Temple Street, Crooked Horse, Proper, Insight Productions, Jam Filled Entertainment, Radical Sheep and an equity partnership with Industrial Brothers), Boat Rocker Rights (which includes Boat Rocker Brands), and Boat Rocker Ventures (which includes investments in MarcoPolo Learning, Serial Box, The Outline, and CAA Creative Labs). A selection of its recent projects includes: The Amazing Race Canada (CTV), Big Brother Canada (Global), Orphan Black (BBC AMERICA, Space), Killjoys (Syfy, Space), X Company (CBC), Being Erica (CBC, SOAPnet), Masterchef Canada (CTV), Canada’s Worst Driver (Discovery), The Next Step (Family Channel), Recipe to Riches (CBC, Food Network, Global), Canada's Next Top Model (CTV), The Bagel and Becky Show (TeletoonCanada), The Loud House (Nickelodeon) and Fangbone! (Family CHRGD, DISNEY XD US), Bitz & Bob (Boat Rocker Rights, CBeebies), Danger Mouse (Boat Rocker Rights, CBBC), and The Who Was? Show (Netflix, Penguin Workshop, Boat Rocker Rights). For more information on Boat Rocker Media, please visit and connect via Twitter or Facebook.



Matador is a full-service content studio based in New York and Los Angeles. Founded in 2013, the company has produced over thirty-five series for television, as well as sports and feature documentaries, live event specials, virtual reality content and digital programs spanning the landscape of networks. Featuring the three-time Emmy nominated Lip Sync Battle, Matador’s output shows an impressive range across platforms and genres including the shiny floor competition of Boy Band on ABC, the Netflix scripted series The Who Was? Show, feature documentaries The Rape of Recy Taylor (The Orchard) and the Emmy-nominated Banksy Does New York (HBO), Viceland’s first scripted series What Would Diplo Do? and Nickelodeon’s Lip Sync Battle spin-off LSB Shorties.  Recent premieres include Master of Arms (Discovery Channel), Scaled (Animal Planet) and Fight World (Netflix).  Learn more at, or on Instagram (@matadorcontent), Twitter (@MatadorContent), or Facebook.